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Just as a computer network is a set of machines connected by a set of cables, a social network is a group of people (or organizations or other social entities) connected by a set of social relationships, such as friendship, co-working or information exchange. As widespread communication via organizational intranets and especially the internet develops, we need to go beyond understanding and supporting single users and small groups to the computer-supported social networks that flourish in the workplace and virtual communities. Social networks and social network analysis [SNA] have been studied for decades. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organizations, computers or other information/knowledge processing entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis of human relationships. Some of this research has made its way into popular culture, such as the notion of "six degrees of separation." This is the premise that there are no more than five intermediates between any two people on earth. In moving to computer based relationships however, we can now search e-mail folders, CRM databases and instant messaging logs to determine peoples likes, dislikes, expertise, or to discover friends-of-friends. This leads to one of the more obvious applications of social networking - social tools and social software to help find other people with whom we would like to work, share knowledge with, sell to, date or engage with for a host of other reasons. Social tools/sofware inlclude:
Blog Post  Social NetworkingGurteen Knowledge-Log, David Gurteen, 19 July 2003 Unlocking Human Potential Through Social NetworkingGurteen Knowledge-Log, David Gurteen, 19 July 2004 MeetupsGurteen Knowledge-Log, David Gurteen, 26 July 2004 Interview with Euan SempleGurteen Knowledge-Log, David Gurteen, 30 May 2006 MyBlogLogGurteen Knowledge-Log, David Gurteen, 18 November 2006 Knowledge management: Is HR in the know?Gurteen Knowledge-Log, David Gurteen, 10 June 2007 Unicom Social Tools PodcastGurteen Knowledge-Log, David Gurteen, 16 July 2007 Flock: a web browser going socialGurteen Knowledge-Log, David Gurteen, 12 November 2007 World 2.0Gurteen Knowledge-Log, David Gurteen, 21 March 2008 Common Craft videos explain social toolsGurteen Knowledge-Log, David Gurteen, 8 November 2008 Euan Semple: Short video clips on Social Media for businessPosted to Gurteen Knowledge-Log by David Gurteen on 21 July 2009 Hot tweets: August 2010Posted to Gurteen Knowledge-Log by David Gurteen on 22 August 2010 Hot tweets: September 2010Posted to Gurteen Knowledge-Log by David Gurteen on 27 September 2010 Hot tweets: October 2010Posted to Gurteen Knowledge-Log by David Gurteen on 23 October 2010 Hot tweets: November 2010Posted to Gurteen Knowledge-Log by David Gurteen on 24 November 2010 Hot tweets: December 2010Posted to Gurteen Knowledge-Log by David Gurteen on 23 December 2010 Hot knowledge tweets: January 2011Posted to Gurteen Knowledge-Log by David Gurteen on 17 January 2011 Hot knowledge tweets: February 2011Posted to Gurteen Knowledge-Log by David Gurteen on 20 February 2011 Matt Moore meets Nancy WhitePosted to Gurteen Knowledge-Log by David Gurteen on 25 March 2011 Hot knowledge tweets: March 2011Posted to Gurteen Knowledge-Log by David Gurteen on 26 March 2011 Hot knowledge tweets: April 2011Posted to Gurteen Knowledge-Log by David Gurteen on 27 April 2011 Knowledge tweets: May 2011Posted to Gurteen Knowledge-Log by David Gurteen on 22 May 2011 Knowledge tweets: June 2011Posted to Gurteen Knowledge-Log by David Gurteen on 25 June 2011 Knowledge tweets: July 2011Posted to Gurteen Knowledge-Log by David Gurteen on 26 July 2011 Knowledge tweets: August 2011Posted to Gurteen Knowledge-Log by David Gurteen on 23 August 2011 Knowledge tweets: September 2011Posted to Gurteen Knowledge-Log by David Gurteen on 26 September 2011 Knowledge tweets: October 2011Posted to Gurteen Knowledge-Log by David Gurteen on 25 October 2011 Knowledge tweets: November 2011Posted to Gurteen Knowledge-Log by David Gurteen on 19 November 2011 Knowledge tweets: December 2011Posted to Gurteen Knowledge-Log by David Gurteen on 18 December 2011  Gurteen Knowledge Tweets: January 2012Posted to Gurteen Knowledge-Log by David Gurteen on 22 January 2012 Book  What Would Google Do? (Jan 2009) by Jeff Jarvis  Category  Social Networking [85 items]Download  Exploiting Social Networking in Organizations Materials September 2004The 5th Gurteen Knowledge Conference KM Tool Social Bookmarking Social Networking SiteMedia File  Mini-clip interview for Gurteen Knowledge with Suw CharmanMini-clip video interview at UNICOM Social Tools Conference Video: Blogs in Plain EnglishBlogs in Plain English Video: Google Reader in Plain EnglishGoogle Reader in Plain English Video: Online Photo Sharing in Plain EnglishOnline Photo Sharing in Plain English Video: Podcasting in Plain EnglishPodcasting in Plain English Video: RSS in Plain EnglishRSS in Plain English Video: Social Bookmarking in Plain EnglishSocial Bookmarking in Plain English Video: Social Media in Plain EnglishSocial Media in Plain English Video: Social Networking in Plain EnglishA short explanation of social networking websites & why they are popular Video: Twitter in Plain EnglishTwitter in Plain English Video: Wikis in Plain EnglishA short explanation of wikis & how they can be used to coordinate a group What are Social Tools? - Euan SempleMini-clip video interview What are Social Tools? - Lee BryantMini-clip video interview What are Social Tools? - Sarah PragMini-clip video interview What are Social Tools? - Stowe BoydMini-clip video interview What is Web 2.0? - Ian McNairnMini-clip video interview What is Web 2.0? - Jim MoffatMini-clip video interview What is Web 2.0? - Lloyd DavisMini-clip video interview What is Web 2.0? - Nick KingsMini-clip video interview My Tool del.icio.usSocial bookmarking service Dopplr FacebookSocial networking website Past Event  Social Network Tools and their Business Application How Blogs, Podcasting, Instant Messaging, RSS and Wikis are changing the way we do business 20 - 21 Sep 2006, UNICOM Seminars London, United Kingdom Social Tools for Business Use  Web 2.0 and the new participatory culture 21 - 22 Feb 2007, UNICOM Seminars London, United Kingdom Social Tools for Business Use Web 2.0 to Enterprise 2.0 New Developments and Evolution 11 - 12 Jul 2007, UNICOM Seminars London, United Kingdom The Video Knowledge Cafe! Gurteen Knowledge Cafe (11th July 2007) 11 Jul 2007, Gurteen Knowledge London, United Kingdom Web 2.0 and Beyond Aplying Social and Collaborative Tools to Business 05 - 06 Mar 2008, UNICOM Seminars London, United Kingdom KM2.0: What will be the impact of Social Tools on KM? Gurteen Knowledge Cafe (5th March 2008) 05 Mar 2008, Gurteen Knowledge Kensington Close Hotel  , London, United Kingdom Network/CoP Research Engagement Workshop 18 Sep 2008, Warwick Business School RSA, 8 Adam Street, London, WC2N 6EZ, London, United Kingdom Web 2.0: Practical Applications for Business Benefit 01 - 02 Oct 2008, UNICOM Seminars London, United Kingdom Could you stop using e-mail? Gurteen Knowledge Cafe (1st October 2008) 01 Oct 2008, Gurteen Knowledge MWB Business Exchange Centre - Victoria , London, United Kingdom How do I know if my KM programme is effective? Gurteen Knowledge Cafe (3rd December 2008) 03 Dec 2008, Gurteen Knowledge Deloitte, London, United Kingdom International Conference on "Knowledge Networking in ICT era" 22 - 24 Jan 2009, B.S. Abdur Rahman Crescent Engineering College Convention Centre, B S Abdur Rahman Crescent Engineering College, Chennai, India Engaging the Customer: getting it right with social media 03 - 04 Jun 2009, UNICOM Seminars London, United Kingdom David Gurteen's KM Unworkshop  What is the role of social tools in KM and how do we use them effectively within our organisations? 05 Nov 2009, Ark Group London, United Kingdom Working in a Wired World 24 Feb - 24 Mar 2010, Online Information Incisive Media Training Suite, London, United Kingdom Enterprise 2.0: Social tools in the organisation 12 May 2010, Knowman Hotel Tryp Oriente, Lisbon, Portugal The Social Enterprise Next Practices in Social Networks and Media 08 Oct 2010, Future of Networks Chase Tower Dallas, Dallas, United States Organizational Network Analysis Next Practices in Organizational Networks, Analytics and Media 11 Mar 2011, Future of Networks San Francisco State University (SFSU) 835 Market Street San Francisco California 94108, San Francisco, United States Person  Euan Semple Social Networking Consultant George Pór Sociologist, business philosopher, writer & consultant Lee Bryant Director, Headshift Ltd Patti Anklam Ross Dawson Founder & Chief Executive Officer of Advanced Human Technologies Valdis Krebs Verna Allee Consultant & writer: value networks, knowledge management, intangibles, communities of practice, & new business modelsPoll September 2005 PollWhat do you think of Wikis? December 2005 PollWhat prevents you from taking a more active part in online discussion forums? Current PollWill Facebook displace LinkedIn as "the social network for business"? Quotation  On knowledge flow by Larry Prusak Researcher & Consultant On the great challenge for the next several decades by Jay Forrester Report
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