Gurteen Knowledge-Letter: Issue 101 - November 2008

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For most of us, business means one type of organization--the for-profit company that is the backbone of the free enterprise system. Ranging in size from a one-person corner store to a giant corporation like Wal-Mart, such companies recognize one fundamental purpose: to maximize profits. To be sure, they create other benefits along the way: they employ workers, provide useful goods, and pay taxes. But the bottom line is, precisely, the bottom line--the profits generated for owners and shareholders.

But we all know this is an incomplete pictue of human nature. People are driven by the profit motive, of couse. But they are driven by many other forces as well. Among these are the desire to do good for others, to help the needy, to make the world a better place--in fact, to solve all the unsolved problems that challenge humanity around the world. Yet today's capitalism is powerless to act on these motives, because it makes no place for them.

Unlike an NGO or a charity, a social business produces goods and services, sells them for a fair price, competes in the market for customers, and strives to cover its costs through revenues generated. But unlike a traditional profit-maximizing business, it exists to serve a social goal: to feed the hungry, house the homeless, provide health care for the sick, or clean the environment. What's more, it does not generate profits. Instead, any surplus generated goes right back into the business, enabling it to serve more customers and expand the benefits it provides. Hence this simple definition of a social business: a non-loss, non-dividend business with a social objective.

Credit: Karl Weber

Service-learning combines service objectives with learning objectives with the intent that the activity change both the recipient and the provider of the service. This is accomplished by combining service tasks with structured opportunities that link the task to self-reflection, self-discovery, and the acquisition and comprehension of values, skills, and knowledge content. 

For example, if school students collect trash out of an urban streambed, they are providing a service to the community as volunteers; a service that is highly valued and important. When school students collect trash from an urban streambed, then analyze what they found and possible sources so they can share the results with residents of the neighborhood along with suggestions for reducing pollution, they are engaging in service-learning. In the service-learning example, the students are providing an important service to the community AND, at the same time, learning about water quality and laboratory analysis, developing an understanding of pollution issues, learning to interpret science issues to the public, and practicing communications skills by speaking to residents. They may also reflect on their personal and career interests in science, the environment, public policy or other related areas. Thus, we see that service-learning combines SERVICE with LEARNING in intentional ways.

Credit: National Service-Learning Clearinghouse (NSLC)

Via: iterating toward openness