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| The Gurteen Knowledge Website |
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Person
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Michael Schrage |
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Michael Schrage is co-director of the MIT Media Lab's E-Markets Initiative and a senior adviser to MIT¹s Security Studies Program. He advises organizations on the economics of innovation through rapid experimentation, simulation and digital design.
Book How the World's Best Companies Simulate To Innovate Link Article in Marketing Computers magazine Person Quotation Quotations from Michael Schrage: Michael Schrage Let me tell you why. I can give you perfect information, I can give you perfect knowledge and it won't change your behavior one iota. People choose not to change their behavior because the culture and the imperatives of the organization make it too difficult to act upon the knowledge. Knowledge is not the power. Power is power. The ability to act on knowledge is power. Most people in most organizations do not have the ability to act on the knowledge they possess. End of story. Michael Schrage
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