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Book

Serious Play by Michael Schrage

How the World's Best Companies Simulate To Innovate (2000)

  







Author

Michael Schrage

ISBN

0875848141

First Published

2000 

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ISBN 0875848141 

By same Author(s)

Shared Minds

Categories

e-Collaboration; Innovation

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Serious Play 

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Serious Play by Michael Schrage Serious Play is about how the world's leading companies model, prototype and simulate to innovate.



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Book
  Serious Play (2000 ) by Michael Schrage
How the World's Best Companies Simulate To Innovate

  Shared Minds by Michael Schrage

Link
  Prototype Culture by Michael Schrage 
Article in Marketing Computers magazine

Person
  Michael Schrage

Quotation
  On knowledge and power by Michael Schrage

  On knowledge management and bullshit by Michael Schrage

  On serious play by Michael Schrage



Quotations from Serious Play:

 You can't be a serious innovator unless and until you are ready, willing, and able to seriously play. 'Serious Play' is not an oxymoron; it is the essence of innovation.

Michael Schrage
Serious Play




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More about David Gurteen Giving a talk at the Graduate School of Bangkok University, January 2008.

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Saturday 5 July 2008
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