Probably his best known and most influential book.
Video: My Favourite Knowledge Metaphor: Zoe Dann
Gurteen Mini-interview with Zoe Dann, Liverpool John Moores University, UK. What is your favourite Knowledge Metaphor? Taken at the 8th European Conference on Knowledge Management in Barcelona, Spain on 6-7 September 2007
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Practically all of our major corporations were started by technical men - inventors, mechanics, engineers, and chemists, who had a sincere interest in quality of products. Now these companies are largely run by men interested in profit, not product. Their pride is in the P&L statement or stock report.
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