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Quotation

On opportunities by Edward De Bono

  



AuthorEdward De Bono (b. 1933) Psychologist & Author
Search Amazon.comEdward De Bono 
Search Amazon.co.ukEdward De Bono 
SourceOpportunities
Books by AuthorI am Right you are Wrong
Opportunities
Six Thinking Hats
The De Bono Code Book
CategoriesCreativity
OtherQuotations

An opportunity is as real an ingredient in business as raw material labour or finance - but only exists when you can see it.

Edward De Bono (b. 1933) Psychologist & Author

Quotations are extremely effective at capturing and concisely communicating thoughts and ideas. They can be inspirational but more importantly quotations can help us reveal and assess the assumptions, values and beliefs that underlie the ways in which we perceive the world.

I have compiled over 800 quotations and short excerpts on this website. It is an eclectic mix but most of them are inspirational or insightful in nature and relate to knowledge, learning or personal development in some form.

If you love quotations as much as I do then you may wish to register to have a quote e-mailed to you once a week or more frequently by clicking on the button below and completing the form.


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Quotations from Edward De Bono:

 Argument is meant to reveal the truth, not to create it.

Edward De Bono, (b. 1933) Psychologist & Author
I am Right you are Wrong



 Humour is by far the most significant behaviour of the human mind.

You may find this surprising. If humour is so significant, why has it been so neglected by traditional philosophers, psychologists and information scientists?

Why humour is so significant and why it has been so neglected by traditional thinkers together form the key to this book.

Humour tells us more about how the brain works as mind, than does any other behaviour of the mind - including reason.

It indicates that our traditional thinking methods, and our thinking about these methods, have been based on the wrong model of information system.

It tells us something about perception which we have traditionally neglected in favour of logic.

It tells us directly about the possibility of changes in perception.

It shows us that these changes can be followed by instant changes in emotion - something that can never be achieved by logic.

Edward De Bono, (b. 1933) Psychologist & Author
I am Right you are Wrong



 If you are setting out to work in a new field you should thoroughly research that field. Right? Wrong! The traditional view is that you should read all that you can in order to get the base of existing knowledge and then move forward from this. There is a flaw in this argument and it is a flaw in the scientific method. We do not just get knowledge, we get knowledge packaged up as concepts and perceptions. ... Together these concepts and perceptions give what Thomas Kuhn called paradigms.

Edward De Bono, (b. 1933) Psychologist & Author
I am Right you are Wrong



 An opportunity is as real an ingredient in business as raw material labour or finance - but only exists when you can see it.

Edward De Bono, (b. 1933) Psychologist & Author
Opportunities



 The purpose of science is not to analyse or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.

Edward De Bono, (b. 1933) Psychologist & Author
I am Right you are Wrong



If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen


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Saturday 14 December 2024
04:12 PM GMT