Social Strategies in Action: Driving Business Transformation by Dr Bonnie Cheuk

(Aug 2013)



Dr Bonnie Cheuk 


Ark Group

First Published

August 2013


Human Resources; Intellectual Capital; Knowledge Management

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Social Strategies in Action: Driving Business Transformation 





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Social platforms are changing how organisations are communicating and operating on a global business scale.

However, with recent studies from the likes of Gartner and MIT Sloan Management Review, in conjunction with Deloitte, indicating that the importance and demand for social business is growing, there are still many barriers slowing its progress.

Ark Group's new report Social Strategies in Action: Driving Business Transformation addresses the challenges of implementing a successful social business strategy within an organisation, and provides guidance and best practices on the key factors which are critical for its success.

This highly practical report is packed with case studies from a variety of global organisations on how social strategies are being utilised to transform various aspects of business, including:

• Innovation – crowdsourcing ideas from employees • Internal communications – increasing staff engagement with new-style newsletters • Sharing knowledge – using the social intranet to publish product information and marketing materials, interact with users, and share subject matter experts' insights through a blog • Events management – building and continuing momentum for strategy meetings • Project management – enabling project managers to connect with project team members, facilitating discussions, and sharing updates, meeting minutes, and project documents • Sales enablement – connecting the sales team to align sales priorities, connecting the global sales team to serve global clients, and gaining real time market and competitor insights

The case studies in the report provide you with actionable templates which can be adapted and implemented immediately within your organisation.

Dr. Bonnie Cheuk is a director with Citigroup where she has established the global knowledge sharing and collaboration strategy and has implemented two generations of enterprise-wide social business platforms for the business.

You can find out more about Bonnie on her blog http://bonniecheuk.blogspot.co.uk and on twitter @bonniecheuk.

You can purchase the report here.

Video: Conference Conversations: KC UK 2007

One thing a chairperson can easily do at a conference do make them more engaging and interactive is to allow the participants to have a short conversation with each other after a speaker has finished their talk but before entering the Q&A.

Here is a short video of people doing this at the Ark Groups KC UK Conference in London in June 2007.

It works amazingly well.

Media Information: Image

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  Social Strategies in Action: Driving Business Transformation (August 2013) by Dr Bonnie Cheuk 

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
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