Gurteen Knowledge Conference

Creativity and Innovation

The Fourth Gurteen Knowledge Conference (GKC4)




Andy Burnett , David Gurteen, Mark Turrell , Matt Mower , Richard Potter , Sheila Moorcroft, Victor Newman


Creativity; Innovation; Change; Ideas


United Kingdom, London

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A one-day conference presented by Gurteen Knowledge and Bizmedia

29th June, 2004, Novotel London West, Hammersmith, London, UK

Gurteen Knowledge Conference, Managing Organizational Complexity, London, March 3rd 2004
Creativity and innovation are critical for business effectiveness, but we struggle with realizing this in our everyday organizational life.

Creativity is about coming up with new ideas but more important is innovation - ensuring that the right ones are selected, developed and implemented. Appropriate organizational structures and processes are needed to drive this.

Creativity and the ability to innovate is inherent in all of us. It is what makes us uniquely human. We are however all creatures of habit and tend to see the world in rigid ways and are blind to other perspectives. We tend to do things in ways that we have always done. We are prisoners of our habits and few of us achieve our creative potential. But if we stop for a moment and step out of ourselves, we are all capable of seeing and exploiting the immense opportunities in the world for doing things in very new and innovative ways.

Ideas are slippery elusive things that tend to evade capture. Creativity is not just about generating new ideas - we also need to capture them - this is more of a habit than anything else. But of course there are tools, techniques and technologies that can help in the generation and capture of ideas.

The vast majority of ideas can be implemented at the personal level - we do not need money, time or other resources. Implementation is simply about doing different things or doing things differently. It is at this personal level that there is huge potential for creativity and innovation.

At the inter-personal, team, project or department levels there are also opportunities that go unseen. Here simple tools such as dialogue, knowledge cafes, brain-storming and after-action-reviews can have a huge impact on creativity and innovation.

At the corporate level, without a culture that encourages creativity and risk taking and allows time for people to pursue new ideas creativity will whither and die. Not only is support needed to generate new ideas but a means of capturing them and systematically refining and selecting them is needed.

Effective innovation depends on disciplined management systems and processes such as 'idea management systems'.

It is in this context that this conference broadly explores the concepts of creativity and innovation :
  • to help you recognize the need and to find the time to be more creative and innovative
  • to motivate you to take active steps to become more creative, to come up with new ideas, capture them and act on them
  • to help you think about technology and social trends and to spot new opportunities that come about from the result of change
  • to nurture and encourage creativity within your team or department and to act on new ideas
  • to introduce you to the concept of idea management systems that provide the technology and process to capture, review and implement new ideas
Who should attend?

The Gurteen Knowledge Conference is designed for:

• CKO/Knowledge Managers • KM Project Managers • Information Managers • Research Managers • Innovation leaders • Heads of Strategic Management • IT Directors/Managers • Management consultants • HR/training professionals • Business development/marketing professionals

Conference Programme Schedule

08:30 - 09:15 Registration, coffee and networking
09:15 - 10:00 Welcome, introduction to the day and speed networking
David Gurteen, Gurteen Knowledge
10:00 - 11:00 Creativity and Innovation
Andy Burnett , Director of Innovation, Knowledge Associates
11:00 - 11:30 Coffee and networking
11:30 - 12:30 Creating the Right Environment
Richard Potter, Chief Knowledge Officer, QinteQ
Capitalizing on Change
Sheila Moorcroft, Futures Research Consultant
12:30 - 13:45 Lunch and networking
13:45 - 15:00 The Power of Provocation
Victor Newman, Chief Learning Officer, Pfizer Research University (Europe)
15:00 - 15:45 Getting Creative: Five Social Networking Tools to Give you an Edge
Matt Mower, Partner, Evectors Software
Creativity and Innovation: Nature or Nurture?
Michael Stephenson, IBM Business Consulting Services
15:45 - 16:15 Coffee and networking
16:15 - 17:15 Managing Ideas
Mark Turrell, CEO, Imaginatik
17:00 - 17:30 Review of the day, David Gurteen
17:30 Close, Networking in bar


Attending this conference costs just £325.00 + VAT (£381.88) and includes:

  • Attendance at the event
  • 3 course lunch
  • Morning and afternoon refreshments
To register online - please click the button below. You can pay by credit card or request an invoice.

To register by mail/fax - please download the PDF version of the registration form.

  • Adobe® Acrobat Reader is needed to view and print PDF files.
  • Fax your completed form to +44 118 960 2821
  • Mail your completed form to:
    Conference Registration
    Bizmedia Ltd
    Royal Station Court
    Station Road
    Berkshire RG10 9NF


For advice and details on accommodation at the Novotel London West  and other hotels in the area please contact Aimee Gill on +44 118 960 2820 or  [email protected]

Video: Sydney Harbour Knowledge Cafe

On 25th October 2007 I ran a Knowledge Cafe in Sydney. It was hosted by Annalie Killian of AMP on the 25th Floor of their building overlooking Sydney Harbour.

The Cafe was on the theme "What will be the impact of Social Tools within Organizations?" which I co-facilitated with Helen Paige who is regional director of the Gurteen Knowledge Community in Adelaide. About 70 people attended. It was a great evening.

Media Information: Image

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