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Selling the Dream by Guy Kawasaki

How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism (1991)

 






Author

Guy Kawasaki 

ISBN-10

0887306004

ISBN-10 (UK)

0060922125

First Published

1991

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ISBN 0887306004  ISBN 0060922125 

Categories

Marketing

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Selling the Dream 

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Selling the Dream by Guy Kawasaki Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.



Video: Conference Conversations: KC UK 2007



One thing a chairperson can easily do at a conference do make them more engaging and interactive is to allow the participants to have a short conversation with each other after a speaker has finished their talk but before entering the Q&A.

Here is a short video of people doing this at the Ark Groups KC UK Conference in London in June 2007.

It works amazingly well.

Media Information: Image



Book
  Selling the Dream (1991) by Guy Kawasaki 
How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen


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Monday 17 February 2025
03:32 AM GMT