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Book

Selling the Dream by Guy Kawasaki

How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism (1991)

 





Author

Guy Kawasaki 

ISBN-10

0887306004

ISBN-10 (UK)

0060922125

First Published

1991

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ISBN 0887306004  ISBN 0060922125 

Categories

Marketing

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Selling the Dream 

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Selling the Dream by Guy Kawasaki Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.



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David Gurteen on how to best secure continuous innovation.

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Book
  Selling the Dream (1991) by Guy Kawasaki 
How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism


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