Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
What are Social Tools? - Lee Bryant
Mini-clip interview for Gurteen Knowledge with Lee Bryant. What are Social Tools? Shot at the Unicom Seminars Conference on Social Networking Tools In London, September 2006.
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Selling the Dream (1991) by Guy Kawasaki How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism
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Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.
Selling the Dream (1991) by Guy Kawasaki 
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