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The Power of Positive Deviance by Jerry Sternin, Monique Sternin, Richard Pascale

How Unlikely Innovators Solve the World's Toughest Problems (Jun 2010)

 





Author

Jerry Sternin ; Monique Sternin ; Richard Pascale 

Publisher

Harvard Business Press 

ISBN-10

1422110664

First Published

June 2010

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ISBN 1422110664 

External Links

http://www.powerofpositivedeviance.com 

Categories

Knowledge Management; Positive Deviance

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The Power of Positive Deviance by Jerry Sternin, Monique Sternin, Richard Pascale Think of the toughest problems in your organization or community. What if they'd already been solved and you didn't even know it? 

In The Power of Positive Deviance, the authors present a counterintuitive new approach to problem-solving. Their advice? Leverage positive deviants -- the few individuals in a group who find unique ways to look at, and overcome, seemingly insoluble difficulties. By seeing solutions where others don't, positive deviants spread and sustain needed change.

With firsthand stories of how positive deviance has alleviated some of the world's toughest problems (malnutrition in Vietnam, MRSA infections in hospitals), the authors illuminate its core practices, including:
  • Mobilizing communities to discover "invisible" solutions in their midst
  • Using innovative designs to "act" your way into a new way of thinking instead of thinking your way into a new way of acting
  • Confounding the organizational "immune response" seeking to sustain the status quo




Video: Positive Deviance



A collection of videos on Positive Deviance.

Positive Deviance (PD) is an approach to behavioral and social change based on the observation that in every community there are individuals or groups of people (so called Positive Deviants) whose behaviours and strategies enable them to find better solutions to problems than their peers even though they have access to the same resources and face similar challenges.

In the international development and health sectors, PD has been used to address issues as diverse as childhood malnutrition, neo-natal mortality, girl trafficking, school drop-out, female genital mutilation (FGM), MRSA infections in hospitals and HIV/AIDS.

Media Information: Image


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Book
  The Power of Positive Deviance (June 2010) by Jerry Sternin , Monique Sternin , Richard Pascale 
How Unlikely Innovators Solve the World's Toughest Problems

Category
  Positive Deviance [12 items]

Media File
  Video: Positive Deviance
Video:Positive Deviance

Quotation
  On best practice and the immune rejection response by Richard Pascale, Jerry Sternin and Monique Sternin 

  On engagement by Richard Pascale, Jerry Sternin and Monique Sternin 

  On knowledge and practice by Richard Pascale, Jerry Sternin and Monique Sternin 

  On suppressing variation by Richard Pascale, Jerry Sternin and Monique Sternin 



Quotations from The Power of Positive Deviance:

 Discoveries from one community cannot be repackaged and provided to another as a silver bullet, That's a "best practice" rollout and it invariably evokes the immune rejection response.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 The real objective isn't just "knowledge" or getting an 80--20 understanding of the situation. The overriding objective is engagement, creating a buzz, mobilizing people to take action.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Knowledge does not advance practice. Rather practice advances knowledge.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Explicit knowledge, conventionally delivered like pizza (neat boxes with toppings of concepts, theories, best practices and war stories), is consumed by the brain but not metabolized into action.

The learning we call intuition, know-how and common sense gets into the blood stream through osmosis. It is shaped by social context.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Corporations, in the name of efficiency, suppress variation by "getting all the ducks in line."

To optimize productivity, they evolve highly refined and internally consistent operating systems.

Payoff - results - as long as the music lasts.

But ... all that streamlining and re-engineering limits diversity, suppresses self-organization ... and curtails a bottom up emergent response to disruptive change.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Contrary to widespread faith in "communication" and "knowledge transfer," information has a social life, and unless new insights are embedded in the social system they evaporate.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Unintended consequences get to the heart of why you never really understand an adaptive problem until you have solved it.

Problems morph and "solutions" often point to deeper problems.

In social life, as in nature, we are walking on a trampoline.

Every inroad reconfigures the environment we tread on.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance




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Monday 20 February 2017
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