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Quotation

On the social life of information by Richard Pascale, Jerry Sternin and Monique Sternin

 



AuthorRichard Pascale, Jerry Sternin and Monique Sternin 
Search Amazon.comRichard Pascale, Jerry Sternin and Monique Sternin 
Search Amazon.co.ukRichard Pascale, Jerry Sternin and Monique Sternin 
SourceThe Power of Positive Deviance
CategoriesPositive Deviance
External Linkshttp://hbswk.hbs.edu/archive/1403.html  
OtherQuotations

Contrary to widespread faith in "communication" and "knowledge transfer," information has a social life, and unless new insights are embedded in the social system they evaporate.



Video: Positive Deviance



A collection of videos on Positive Deviance.

Positive Deviance (PD) is an approach to behavioral and social change based on the observation that in every community there are individuals or groups of people (so called Positive Deviants) whose behaviours and strategies enable them to find better solutions to problems than their peers even though they have access to the same resources and face similar challenges.

In the international development and health sectors, PD has been used to address issues as diverse as childhood malnutrition, neo-natal mortality, girl trafficking, school drop-out, female genital mutilation (FGM), MRSA infections in hospitals and HIV/AIDS.

Media Information: Image


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Quotations from Richard Pascale, Jerry Sternin and Monique Sternin:

 Discoveries from one community cannot be repackaged and provided to another as a silver bullet, That's a "best practice" rollout and it invariably evokes the immune rejection response.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 The real objective isn't just "knowledge" or getting an 80--20 understanding of the situation. The overriding objective is engagement, creating a buzz, mobilizing people to take action.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Knowledge does not advance practice. Rather practice advances knowledge.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Explicit knowledge, conventionally delivered like pizza (neat boxes with toppings of concepts, theories, best practices and war stories), is consumed by the brain but not metabolized into action.

The learning we call intuition, know-how and common sense gets into the blood stream through osmosis. It is shaped by social context.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Corporations, in the name of efficiency, suppress variation by "getting all the ducks in line."

To optimize productivity, they evolve highly refined and internally consistent operating systems.

Payoff - results - as long as the music lasts.

But ... all that streamlining and re-engineering limits diversity, suppresses self-organization ... and curtails a bottom up emergent response to disruptive change.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Contrary to widespread faith in "communication" and "knowledge transfer," information has a social life, and unless new insights are embedded in the social system they evaporate.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



 Unintended consequences get to the heart of why you never really understand an adaptive problem until you have solved it.

Problems morph and "solutions" often point to deeper problems.

In social life, as in nature, we are walking on a trampoline.

Every inroad reconfigures the environment we tread on.

Richard Pascale, Jerry Sternin and Monique Sternin 
The Power of Positive Deviance



If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen


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