Edward De Bono
(b. 1933) Psychologist & Author
He has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard. He is an M.D. with a Ph.D. in psychology and physiology.
He was a lecturer in medicine at Cambridge University (1976-83), and is now involved with a number of organizations to promote the skills of thinking which break out of the trammels of the traditional (lateral thinking ). These include the Cognitive Research Trust, Cambridge (director since 1971), and the Supranational Independent Thinking Organization (secretary-general since 1983).
His books include The Use of Lateral Thinking (1967), Teaching Thinking (1976), and I Am Right, You Are Wrong (1990).
Blog PostChanging our thinking methods
Gurteen Knowledge-Log, David Gurteen, 20 May 2002
BookI am Right you are Wrong by Edward De Bono
From This to the New Renaissance: From Rock Logic to Water Logic
Opportunities (1978) by Edward De Bono
A Handbook of Business Opportunity Search
Six Thinking Hats (1985) by Edward De Bono
The De Bono Code Book (Aug 2000) by Edward De Bono
LinkEdward deBono's Web
Edward deBono's website
PersonEdward De Bono (b. 1933) Psychologist & Author
QuotationOn argument and truth by Edward De Bono (b. 1933) Psychologist & Author
On humour and the human mind by Edward De Bono (b. 1933) Psychologist & Author
On knowledge by Edward De Bono (b. 1933) Psychologist & Author
On opportunities by Edward De Bono (b. 1933) Psychologist & Author
On the purpose of science by Edward De Bono (b. 1933) Psychologist & Author
Quotations from Edward De Bono:
Argument is meant to reveal the truth, not to create it.
Humour is by far the most significant behaviour of the human mind.
You may find this surprising. If humour is so significant, why has it been so neglected by traditional philosophers, psychologists and information scientists?
Why humour is so significant and why it has been so neglected by traditional thinkers together form the key to this book.
Humour tells us more about how the brain works as mind, than does any other behaviour of the mind - including reason.
It indicates that our traditional thinking methods, and our thinking about these methods, have been based on the wrong model of information system.
It tells us something about perception which we have traditionally neglected in favour of logic.
It tells us directly about the possibility of changes in perception.
It shows us that these changes can be followed by instant changes in emotion - something that can never be achieved by logic.
If you are setting out to work in a new field you should thoroughly research that field. Right? Wrong! The traditional view is that you should read all that you can in order to get the base of existing knowledge and then move forward from this. There is a flaw in this argument and it is a flaw in the scientific method. We do not just get knowledge, we get knowledge packaged up as concepts and perceptions. ... Together these concepts and perceptions give what Thomas Kuhn called paradigms.
An opportunity is as real an ingredient in business as raw material labour or finance - but only exists when you can see it.
The purpose of science is not to analyse or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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