From Inside the Flap
All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization’s customers, are not aware of its existence.
Knowledge Management shows you how to identify, organize and turn this knowledge into action and further your organization’s key strategic objectives. Based on research that took place in 28 leading companies in Europe and the USA, this practical guide is full of advice for senior managers on how to implement a knowledge management policy. It gives clear and comprehensive coverage of:
The state of the art – why manage knowledge? the best and worst practices; using the Internet and intranets; new HRM strategies; transparent marketing; approaches to managing knowledge; learning and knowledge; the role of technologies; measurement and evaluation.
This highly readable and accessible guide will help any organization to understand who holds the knowledge, in what form and how to make it available at the right time and to the right people.
About the Authors
Professor Paul Gamble is Director of the European Management School at the University of Surrey, UK. John Blackwell is a Senior Manager with IBM who specializes in advising clients on the implementation of KM systems and strategies.