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Book

Selling the Dream by Guy Kawasaki

How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism (1991)

 






Author

Guy Kawasaki 

ISBN-10

0887306004

ISBN-10 (UK)

0060922125

First Published

1991

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ISBN 0887306004  ISBN 0060922125 

Categories

Marketing

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Selling the Dream 

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Selling the Dream by Guy Kawasaki Chapter 5 on "Planning your Evangelism" is especially good. It looks at mission statements, objectives and strategies.



What is Knowledge Management? - Judy Payne



Mini-clip interview for Gurteen Knowledge with Judy Payne . What is Knowledge Management? Shot at the Henley Knowledge Management Forum in September 2006.

Judy runs Hemdean Consulting and is a Director of the Henley KM Forum.

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Book
  Selling the Dream (1991) by Guy Kawasaki 
How to Promote Your Product, Company, or Ideas - and Make a Difference Using Everyday Evangelism

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen


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Sunday 9 August 2020
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