A meme is a self-spreading thought, idea, attitude, belief, or other brain-stored item of learned culture. Or a meme is a unit of cultural transmission that propagates from mind to mind conveying a meaning in the process; a meaning that may mutate each time it is transmitted but one that is captured and remembered. The concept was originally put forward by Richard Dawkins in his book The Selfish Gene
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If you are interested in Knowledge Management, the
or the role of conversation in organizational life then you my be interested in this online book I am writing on
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