A Personal Brand has been defined by Peter Montoya as "a personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that person stands for".
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The Brand You 50 (1999) by Tom Peters Fifty ways to Transform Yourself from an "Employee" into a Brand that Shouts Distinction, Commitment, and Passion!
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A Personal Brand has been defined by Peter Montoya as "a personal identity that stimulates precise, meaningful perceptions in its audience about the values and qualities that person stands for".
Branding Yourself (Dec 2000) by Mary Spillane 
Personal Branding [4 items]
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