The traditional way of thinking in business is that if some change is implemented you need to add measures and rewards/punishments associated with that change. You force people into the change, willingly or not. This can't work with the culture that needs to exist for Enterprise 2.0 to work. This has to be a culture of working together because we want to, particularly when it comes to using the tools. Forcing me to "share knowledge" doesn't even make sense. Neither does "you must ask for help."
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