Blog Post

You can't make me do it

Posted to Gurteen Knowledge-Log by David Gurteen on 25 June 2010



You can't make me do it
WeblogGurteen Knowledge Log
Knowledge LetterAppears in the Gurteen Knowledge Letter issue: 120
Posted DateFriday 25 June 2010 08:52 GDT
Posted ByDavid Gurteen
Linkshttp://blog.jackvinson.com/archives/2010/05/19/you_cant_make ... 
CategoriesMeasures, Targets and Rewards; Motivation
PeopleEuan Semple, Jack Vinson 

no matter what you are trying to achieve social media adoption happens one person at a time and for their reasons not yours

Oh so true Euan! And Jack explains why:

The traditional way of thinking in business is that if some change is implemented you need to add measures and rewards/punishments associated with that change. You force people into the change, willingly or not. This can't work with the culture that needs to exist for Enterprise 2.0 to work. This has to be a culture of working together because we want to, particularly when it comes to using the tools. Forcing me to "share knowledge" doesn't even make sense. Neither does "you must ask for help."

Credit: Jack Vinson

As I say over and over again in my talks and workshops.
We must stop trying to do things to people and start to work with them.

Its the only way Enterprise 2.0 and KM are ever going to work!

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen

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