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Putting Stories to Work by Shawn Callahan

Mastering Business Storytelling (Mar 2016)

 





Author

Shawn Callahan 

Publisher

Pepperberg Press

ISBN-10

0992338558

First Published

March 2016

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ISBN 0992338558 

Categories

Human Resources; Knowledge Management; Storytelling

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Putting Stories to Work 

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Putting Stories to Work by Shawn Callahan Putting Stories to Work: Mastery Business Storytelling shows business leaders how to become better communicators using oral storytelling techniques. It provides a clear process for finding stories to tell, how to remember them, how to tell them and knowing when to refresh them. It's draws on the latest psychological, sociological and neuroscience research. It makes the case for business storytelling and teaches the reader about four story patterns to learn: connection story, clarity story, influence story and success story. The book also covers how to embed story techniques in organisations and how to use them to convey strategy. There is a case study from an up and coming business in the USA called PIRCH and throughout the book are many stories to illustrate the key points of the book.



Video: The Story of Stuff



The Story of Stuff: From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever.

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  Putting Stories to Work (March 2016) by Shawn Callahan 
Mastering Business Storytelling

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