Putting Stories to Work: Mastery Business Storytelling shows business leaders how to become better communicators using oral storytelling techniques. It provides a clear process for finding stories to tell, how to remember them, how to tell them and knowing when to refresh them. It's draws on the latest psychological, sociological and neuroscience research. It makes the case for business storytelling and teaches the reader about four story patterns to learn: connection story, clarity story, influence story and success story. The book also covers how to embed story techniques in organisations and how to use them to convey strategy. There is a case study from an up and coming business in the USA called PIRCH and throughout the book are many stories to illustrate the key points of the book.
Video: Interview with David Gurteen at the ING Business Academy
This is a short video interview with David Gurteen by Mireille Jansma of the ING Business Academy in Amsterdam in November 2011 where she asks him what he thinks of their "Challenging Minds" programme having just experienced one of the sessions
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