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Book

Putting Stories to Work by Shawn Callahan

Mastering Business Storytelling (Mar 2016)

 





Author

Shawn Callahan 

Publisher

Pepperberg Press

ISBN-10

0992338558

First Published

March 2016

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ISBN 0992338558 

Categories

Human Resources; Knowledge Management; Storytelling

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Putting Stories to Work 

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Putting Stories to Work by Shawn Callahan Putting Stories to Work: Mastery Business Storytelling shows business leaders how to become better communicators using oral storytelling techniques. It provides a clear process for finding stories to tell, how to remember them, how to tell them and knowing when to refresh them. It's draws on the latest psychological, sociological and neuroscience research. It makes the case for business storytelling and teaches the reader about four story patterns to learn: connection story, clarity story, influence story and success story. The book also covers how to embed story techniques in organisations and how to use them to convey strategy. There is a case study from an up and coming business in the USA called PIRCH and throughout the book are many stories to illustrate the key points of the book.



Video: BLU Lesson 3: How measures distort behaviour by David Gurteen



One of six BLU lessons on 'how measures distort behaviour' by David Gurteen.

In April 2005, BLU, the UK's Business Link University which no longer exists hired Fifty Lessons  to produce a series of video stories for them to which I (David Gurteen) was invited to contribute. This is one of those stories.

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Book
  Putting Stories to Work (March 2016) by Shawn Callahan 
Mastering Business Storytelling

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  Anecdote
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David Gurteen


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Monday 24 September 2018
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