Putting Stories to Work by Shawn Callahan

Mastering Business Storytelling (Mar 2016)



Shawn Callahan 


Pepperberg Press



First Published

March 2016

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ISBN 0992338558 


Human Resources; Knowledge Management; Storytelling

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Putting Stories to Work 





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Putting Stories to Work by Shawn Callahan Putting Stories to Work: Mastery Business Storytelling shows business leaders how to become better communicators using oral storytelling techniques. It provides a clear process for finding stories to tell, how to remember them, how to tell them and knowing when to refresh them. It's draws on the latest psychological, sociological and neuroscience research. It makes the case for business storytelling and teaches the reader about four story patterns to learn: connection story, clarity story, influence story and success story. The book also covers how to embed story techniques in organisations and how to use them to convey strategy. There is a case study from an up and coming business in the USA called PIRCH and throughout the book are many stories to illustrate the key points of the book.

Video: Explaining Knowledge Management #1

A video blog post from Professor Gervaise Germaine where he address the differences between data, information and knowledge :-) (4mins)

David Gurteen's comments: A very funny video from Patrick Lambe getting the KM message across! You will find more videos from Patrick on YouTube

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  Putting Stories to Work (March 2016) by Shawn Callahan 
Mastering Business Storytelling

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
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