This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century.
The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM.
Features & Benefits
Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success
The book's easy to read, engaging style of storytelling makes you feel part of the conversation
Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown
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