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Storytelling in Organizations by John Seely Brown, Katalina Groh, Larry Prusak, Steve Denning

Why Storytelling Is Transforming 21st Century Organizations and Management (Jan 2005)

 





Author

John Seely Brown; Katalina Groh ; Larry Prusak; Steve Denning

Publisher

Butterworth-Heinemann

ISBN-10

0750678208

First Published

January 2005

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ISBN 0750678208 

By same Author(s)

Information Ecology
Working Knowledge
A Leaders Guide to Storytelling
Squirrel Inc
The Springboard

Categories

Knowledge Management; Storytelling

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Storytelling in Organizations 

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Butterworth-Heinemann (US)  Butterworth-Heinemann (UK) 

Storytelling in Organizations by John Seely Brown, Katalina Groh, Laurence Prusak, Steve Denning This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century.

The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM.

Features & Benefits
  • Brings together well-known thought leaders on the importance of narrative and storytelling for organizational success
  • The book's easy to read, engaging style of storytelling makes you feel part of the conversation
  • Only book that includes personal stories and perspectives from Larry Prusak and John Seely Brown




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Book
  Storytelling in Organizations (Jan 2005) by John Seely Brown, Katalina Groh , Larry Prusak, Steve Denning
Why Storytelling Is Transforming 21st Century Organizations and Management

Person
  John Seely Brown Ex. Director of Xerox Palo Alto Research Center (Parc)

Quotation
  On designing space to enhance collaborative learning by John Seely Brown Ex. Director of Xerox Palo Alto Research Center (Parc)

  On pouring knowledge into people's heads by John Seely Brown Ex. Director of Xerox Palo Alto Research Center (Parc)


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