In this book, Daniel Andriessen evaluates 25 existing methods of intangible valuation according to highly developed criteria.
In performing his evaluations, he synthesizes the state of the art research from these fields based on extensive research.
He then presents his own method for valuing intangibles, which he began developing and testing as a Senior Manager at KPMG Knowledge Advisory Services in The Netherlands.
He relates six case studies in which this method was tested in actual companies, carefully reviews the results of his tests, and then concludes by offering a new and improved method for valuing intangibles in his Weightless Wealth Toolkit, a complete step-by-step process for identifying, valuing, and managing Intangibles to help managers operate successfully in the Intangible Economy.
Video: BLU Lesson 2: We trade our knowledge by David Gurteen
In April 2005, BLU, the UK's Business Link University which no longer exists hired Fifty Lessons to produce a series of video stories for them to which I (David Gurteen) was invited to contribute. This is one of those stories.
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