In this book, Daniel Andriessen evaluates 25 existing methods of intangible valuation according to highly developed criteria.
In performing his evaluations, he synthesizes the state of the art research from these fields based on extensive research.
He then presents his own method for valuing intangibles, which he began developing and testing as a Senior Manager at KPMG Knowledge Advisory Services in The Netherlands.
He relates six case studies in which this method was tested in actual companies, carefully reviews the results of his tests, and then concludes by offering a new and improved method for valuing intangibles in his Weightless Wealth Toolkit, a complete step-by-step process for identifying, valuing, and managing Intangibles to help managers operate successfully in the Intangible Economy.
Video: David Gurteen on the best circumstances for thriving innovation
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