The message is that there are no knowns. There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.
Donald Rumsfeld
David Gurteen's comments: Interestingly Dave Snowden tells me that he was responsible for sowing the seed of these words in Rumsfeld's mind.
Video: BLU Lesson 2: We trade our knowledge by David Gurteen
One of six BLU lessons on 'trading knowledge' by David Gurteen.
In April 2005, BLU, the UK's Business Link University which no longer exists hired Fifty Lessons to produce a series of video stories for them to which I (David Gurteen) was invited to contribute. This is one of those stories.
Media Information:
Quotations are extremely effective at capturing and concisely communicating thoughts and ideas. They can be inspirational but more importantly quotations can help us reveal and assess the assumptions, values and beliefs that underlie the ways in which we perceive the world.
I have compiled over 500 quotations and short excerpts on this website. It is an eclectic mix but most of them are inspirational or insightful in nature and relate to knowledge, learning or personal development in some form.
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Quotations from Donald Rumsfeld:
The message is that there are no knowns. There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.
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The message is that there are no knowns. There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.
The message is that there are no knowns. There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.
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