Blog Post

Introduction to the April 2017 Knowledge Letter

Posted to Gurteen Knowledge-Log by David Gurteen on 25 April 2017



Introduction to the April 2017 Knowledge Letter
WeblogGurteen Knowledge Log
Knowledge LetterAppears in the Gurteen Knowledge Letter issue: 202
Posted DateTuesday 25 April 2017 17:01 GDT
Posted ByDavid Gurteen

Which is better?

"You are only as good as the love you have for other people." or "We are only as good as the love we have for other people."

The first sentence does not include the writer and sounds a little preachy to me. I prefer the later when I write, as it conveys a sense that we are in this world together.

And so in all my writing, I try to use the word "we" rather than "you" though it is not always possible without distorting the English grammar.

From a marketing perspective, the author of this article Marketing Material Tip: Use of “We” vs. “You.” disagrees with me.

When writing informally, as say a blogger - which do you think is best? Which is the more authentic?

I'd love to know your thoughts. I have posted this question on the Gurteen Knowledge Community group on LinkedIn.

Please join the discussion there.

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen

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