One of
six BLU lessons on 'how measures distort behaviour' by David Gurteen.
In April 2005, BLU, the UK's Business Link University which no longer exists hired
Fifty Lessons ![](/gurteen/gurteen.nsf/id/L001750/$File/new-window.gif)
to produce a series of video stories for them to which I (David Gurteen) was invited to contribute. This is one of those stories.
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