Blog Post

What is co-creation?

Posted to Gurteen Knowledge-Log by David Gurteen on 24 November 2013



What is co-creation?
WeblogGurteen Knowledge Log
Knowledge LetterAppears in the Gurteen Knowledge Letter issue: 161
Posted DateSunday 24 November 2013 20:25 GMT
Posted ByDavid Gurteen

"What is co-creation?" This is a question that Vadim Shiryaev, president of SOMAR and partner of the Russian KM Alliance repeatedly posed to everyone he met at KM Asia recently. He explained to me that it was his way of learning and I rather like the approach.

It was not a term I was familiar with, though having Googled it, it turns out that I am much more familiar with the idea behind it. This is the definition I like the most.
At its core, co-creation is about involving a community outside your company in the ideation phase of the new product or service development.

With co-creation, the participants -- which may include customers, suppliers or the general population -- are made aware that they are contributing towards the development of ideas and concepts.

Through a series of steps, people are invited to contribute, evaluate, and refine ideas and concepts.

And elsewhere "Co-creation works best when you build a strong community. People share ideas, build on each others' work, critique, praise, and compete. It takes more than financial rewards to keep smart, creative people engaged."

A small group of us convened by Vadim talked a lot about what the principles might lie behind a co-creation methodology and a key insight for me is that I have the core of such a methodology in an emerging, expanded vision of my Knowledge Cafe.

"The Knowledge Cafe is a highly adaptable conversational methodology for bringing people together to have conversations to achieve a common purpose."

More on this as my ideas develop :-)

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen

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