Funny, how you find one thing when you are looking for something totally different. I was looking for toilet -paper - yes toilet paper. I could never find a toilet paper I liked until I recently bought a pack of "One supersofty quilted toilet tissue" from my local supermarket and loved it.
Anyway, I was complementing myself on the find when I thought I had better go check the pack for the name of the brand so I could buy some more.
And this is what it said on the pack.
"100% of our profit helps to fund sanitation and hygiene projects in Africa".
Wow! What a brilliant idea I thought ... so I ran downstairs to check out their website.
They have a whole range of products based on a really simple idea.
They create quality products, and every time you buy one, they donate 100% of the profit to projects in developing countries.
But here is the clever bit:
Every one of their products funds a like-for-like equivalent, for example, their toilet tissue funds hygiene and sanitation projects in Africa
their One organic free range eggs fund community egg farming projects in Malawi.
As they say on their site: " So it's really easy to understand where your money goes. And it's really easy to make a difference. You don't even need to change your habits, just the products in your shopping basket."
What a great Social Business. Toms Shoes is another great example.