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Social Media versus Knowledge Management: A false dichotomy

Posted to Gurteen Knowledge-Log by David Gurteen on 27 October 2011

 


Title

Social Media versus Knowledge Management: A false dichotomy
WeblogGurteen Knowledge Log
Knowledge LetterAppears in the Gurteen Knowledge Letter issue: 137
Posted DateThursday 27 October 2011 10:22 GDT
Posted ByDavid Gurteen
Linkshttp://blogs.hbr.org/cs/2011/10/social_media_versus_knowledg ... 
http://www.scribd.com/doc/3286388/The-Gurteen-perspective-KM ... 
http://www.gurteen.com/gurteen/gurteen.nsf/id/social-busines ... 

I have just read an article Social Media versus Knowledge Management on the HBR Blog Network where the authors Anthony Bradley and MarMcDonald say the following.
  • Knowledge management is what company management tells me I need to know, based on what they think is important.

  • Social media is how my peers show me what they think is important, based on their experience and in a way that I can judge for myself.
I rarely post comments against articles but in this case I simply had to reply:
Funny, this is not the KM that I observe.

KM has rarely been "what company management tells me I need to know, based on what they think is important"

and has always been at its best about "how my peers show me what they think is important, based on their experience and in a way that I can judge for myself".

Peer assists, after action reviews, retrospects, open space, knowledge cafes .... the core face to face conversational processes of KM are naturally peer to peer

and people within organisations use social media as KM tools to have electronically mediated conversations, to share and to collaborate! 

KM is fundamentally social in its nature.

In the article, there are some excellent points made about the use social media in an organisation but to my mind the comparison with KM is a false dichotomy and pure fiction.
Some other thoughts of mine on KM and social media: It still surprises me how many people do not understand the nature of KM.




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Wednesday 26 July 2017
11:44 PM GDT