But Social KM is only slowly catching on compared to "social marketing".
Maybe the McKinsey Global Institute will give it a bit of a push with their recent report on The social economy: Unlocking value and productivity through social technologies where they say
The McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI's estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers -- high-skill knowledge workers, including managers and professionals -- by 20 to 25 percent.
Credit: McKinsey Global Institute
They hardly mention the term Knowledge Management never mind Social Knowledge Management in their report but this is what they are really talking about.