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Maximizing, minimizing and optimizing stuff

Posted to Gurteen Knowledge-Log by David Gurteen on 27 April 2020



Maximizing, minimizing and optimizing stuff
WeblogGurteen Knowledge Log
Knowledge LetterAppears in the Gurteen Knowledge Letter issue: 238
Posted DateMonday 27 April 2020 16:13 GDT
Posted ByDavid Gurteen

In a complex setting, I always have a problem with words like maximize, minimize, or optimize in any material, especially marketing bumph.

How do you maximize revenue? e.g. "Simple Strategies to Maximize Profit."

How do you minimize costs? e.g. "The best ways to minimize cost overruns?"

How do you optimize performance? e.g. "How to Optimize Employee Performance."

How do you ever know if you've maximized, minimized, or optimized anything or not?

You don't.

All you can do is measure whether things have increased or decreased. Significantly or otherwise.

Furthermore, in a complex environment, at what cost? What are the unintended but not so readily apparent consequences of your actions?

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen

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