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Stimulating conversation with the Marketing Cafe

Posted to Gurteen Knowledge-Log by David Gurteen on 27 July 2012

 


Title

Stimulating conversation with the Marketing Cafe
WeblogGurteen Knowledge Log
Knowledge LetterAppears in the Gurteen Knowledge Letter issue: 145
Posted DateFriday 27 July 2012 14:22 GDT
Posted ByDavid Gurteen
Linkshttp://andrewarmour.com/2012/06/17/stimulating-conversation- ... 

Every so often I meet someone who comes along to one of my Knowledge Cafes or Knowledge Cafe workshops who immediately gets the concept and goes away and applies it their own domain.

Andrew Armour is one of those people and has become a good friend and a regular participant in my open London Knowledge Cafes.

He's blogged about knowledge cafes several times in the past including On Cafe Conversations,Connections & Collaboration and Are You In The Conversation Business?

But in a recent blog post on Stimulating Conversation And The Marketing Cafe he talks about how he has adapted the knowledge cafe to create what he calls a Marketing Cafe - in other words a knowledge cafe that focuses the questions on marketing issues.

Naturally, I love it as the KCafe process can be taken and applied in so many different ways - something I teach in my workshops

Here are a couple of quotes from Andrew's blog post.

A lack of important conversation between the right people prevents many businesses from becoming truly innovative . Too often the important questions, the ones that may challenge the status quo and help paint a picture of the future – are left unasked or dominated by the usual suspects.


Most meetings, workshops and conferences are not viewed as an opportunity to converse, listen, build dialogue and explore solutions, but a means to present, report, control, persuade -- to control your own plan, to get buy-in, to approve or deny.

No wonder then, that when the time does arise for focused, innovative, open and progressive conversation that most of the time --we fail.





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