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Posted to Gurteen Knowledge-Log by David Gurteen on 27 September 2010



WeblogGurteen Knowledge Log
Knowledge LetterAppears in the Gurteen Knowledge Letter issue: 123
Posted DateMonday 27 September 2010 16:49 GDT
Posted ByDavid Gurteen
Linkshttp://www.johnniemoore.com/blog/archives/002541.php ... 
http://ezinearticles.com/?Do-Road-Signs-and-Billboards-Contr ... 
http://www.nytimes.com/2009/10/06/nyregion/06calories.html?_ ... 
PeopleJohnnie Moore 

Johnnie Moore recently blogged on The Danger of Safety and pointed to some evidence that although you would expect that better brakes made for safe driving that is exactly the opposite of what happened in an experiment with a fleet of taxis.

So better brakes - can lead to more accidents!

This reminded me of some other articles I had read. So improved road signs may lead to more accidents and posting calories counts on food may lead to people eating more food rather than less.

The lesson? Many things we do, we do for what seem like good intuitive reasons. We don't question things enough. Where we can, we need to back decisions up with evidence not intuition.

See what Wikipedia says on Counterintuition.

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
David Gurteen

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