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Corporate Storytelling -The Essential Guide

Posted to Gurteen Knowledge-Log by David Gurteen on 28 October 2020



Corporate Storytelling -The Essential Guide
WeblogGurteen Knowledge Log
Knowledge LetterAppears in the Gurteen Knowledge Letter issue: 244
Posted DateWednesday 28 October 2020 12:19 GMT
Posted ByDavid Gurteen

Shawn Callahan, Mark Schenk, Mike Adams and Paul Ichilcik of Anecdote have just published their definitive guide to Corporate Storytelling - The Essential Guide.

What is corporate storytelling?

Corporate storytelling, also called business storytelling, is the purposeful and systematic application of story techniques in an organisation to deliver business outcomes.

Here is one short clip from the guide that resonated with me:
Most business presentations are dry and boring, and as a result totally forgettable. The mistaken assumption is that clear points organised in a rational way and spoken out loud or placed into a fancy PowerPoint template can pass as an effective business presentation. Left-brain efficiency may rule the way we operate in business processes, but it shouldn't rule the way we communicate.
You can read the guide online or download it as a PDF.

If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
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