A little while back I blogged on podcasting conference events. Well now Stuart Henshall has produced a rather long but interesting blog post asking "Are presenters failing the social media test?".
I would add its not just the presenters that are failing to capitalize on the social media opportunities but more so the conference organizers. They have the opportunity to invite bloggers - to give them a free place in return for blogging. I was doing this over four years ago at some of the conferences that I then organized - see this wonderful blog from Mat Mower on a keynote talk by Dave Snowden.
Some organizers are starting to "get it" such as Unicom Seminars who recently podcast the whole of their Social Tools for Business Conference.
And Dave Snowden, himself a prolific blogger and podcaster has also picked up and commented on Stuarts article.
There are huge opportunities for conference organizers, presenters and participants a like to capitalize on social tools and transform the way that conferences are run and marketed and to turn them into true learning and knowledge sharing events but progress is exceedingly slow I am afraid.
