"Alternative facts is a phrase used by Counselor to the President Kellyanne Conway during a Meet the Press interview, in which she defended White House Press Secretary Sean Spicer's false statements about the attendance at Donald Trump's inauguration as President of the United States."
You can see the interview here. It has of course caused quite an uproar and a lot of laughter.
But it is a serious issue as this TEDx talk by Sharyl Attkisson makes plain in explaining how fake grassroots movements funded by political, corporate, or other special interests very effectively manipulate and distort media messages.
It has always been the case but these days we need to be extra vigilant especially when republishing material through social media!
And take a look at this parody of the Kellyanne Conway interview if you want to really laugh - especially if you are a lover of the Cats Musical!
Alternative facts are not really facts. They are just facts you made up. Facts are facts!