This book emphasizes how every company should make creativity a top priority. It looks at examples of companies which have learned from lessons of creativity and have succeeded where others have failed. John Kao also explains how to make creativity more tangible and actionable in the work place.
Video: BLU Lesson 6: A little about my background by David Gurteen
In April 2005, BLU, the UK's Business Link University which no longer exists hired Fifty Lessons to produce a series of video stories for them to which I (David Gurteen) was invited to contribute. This is one of those stories.
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