What is corporate storytelling?
Corporate storytelling, also called business storytelling, is the purposeful and systematic application of story techniques in an organisation to deliver business outcomes.
Here is one short clip from the guide that resonated with me:
Most business presentations are dry and boring, and as a result totally forgettable. The mistaken assumption is that clear points organised in a rational way and spoken out loud or placed into a fancy PowerPoint template can pass as an effective business presentation. Left-brain efficiency may rule the way we operate in business processes, but it shouldn't rule the way we communicate.You can read the guide online or download it as a PDF.