How Does The Pace Of Innovation Affect The Quality Of Creativity?
A Gurteen Knowledge Cafe
Date: Tuesday 2 July 2013, 6:00pm - 9:00pm. This is a free event. Please arrive at 6:00pm or shortly after, which will give you time to settle in and meet other people. Refreshments will be available. The cafe itself will start prompt at 6:30pm.
Question:How Does The Pace Of Innovation Affect The Quality Of Creativity? And What Role Does Collaborative Behaviour Play In Turning Ideas - Into Cash?
According to a Capgemini survey in 2012 whilst 86% of CEO's they surveyed agreed that innovation was led by collaboration, only 16% believed they had the right cultures to deliver it.
We often hear business executives proclaim that they value creativity but the pace of product development and short term strategies leaves little time for pioneering and exploration of the new.
Does a rapid pace and pressure hinder or enhance genuine innovation?
And would product development results improve if we could improve our collaborative behaviour?
Speaker: Andrew Armour
Andrew Armour is media & marketing industry professional who specialises in the management of collaboration, partnerships and innovation.
Over 20 years he managed licensed entertainment promotions (music, TV, film), advertising and digital content campaigns, working for brands such as The PRS (UK music publishing), The America's Cup, Walt Disney and Yell.com.
He consulted on WiFi partnerships for the London 2012 Olympics and he builds and facilitates marketing focused seminars and workshops for the likes of The AA, Powwownow (mobile conferencing) and 4CM (advertising agency).
He is currently developing innovation lectures for both Henley Business School and Danube University Krems in Vienna.
Andrew is also a peer reviewer for The International Journal of Innovation and his work on collaboration and partnerships has been published by InnovationExcellence, Trinity P3 (Australia) & Tallyfox (Switzerland).
For further information please visit http://www.benchstone.co.uk or http://www.andrewarmour.com.
Sponsor: Keith Patrick, Westminster Business School
University of Westminster
Westminster Business School
35 Marylebone Rd
London NW1 5LS
Room: Room MG28 (from reception follow the signs for the Knowledge Cafe)
Opposite Baker St Station and Madame Tussards
04:55 PM GDT