Past Event

Applying the discipline of Behavioural Science to Knowledge Management

Gurteen Knowledge Cafe at Ipsos MORI (June 2017)


Event Type

Knowledge Cafe


Gurteen Knowledge


Mon 26 Jun 2017


Ipsos MORI 


London, United Kingdom

Who can Attend





Knowledge Cafe



Date Monday 26 June 2017, 6:00pm - 9:00pm. This is a free event. Please arrive at 6:00pm or shortly after, which will give you time to settle in and meet other people. There will be some light refreshments available. The cafe itself will start prompt at 6:30pm.

Speaker Colin Strong

Colin is the Global Head of Behavioural Science at Ipsos. His academic background is in psychology, and he is – in essence - a consumer researcher. He is passionate about the ways in which we can understand behaviour whether through market research techniques, behavioural science or data analytics. His role with Ipsos means he works with brands and the public sector to create growth, profitability and policy innovation. You can find out more about him, and read some of his work at his website.

Overview of Topic

From John Dewey to Michael Gove: Experts are under attack from many quarters. Not least the area of behavioural science which suggests that experts are just as fallible as the rest of us. So just what is expertise in Knowledge Management? And would bots do a better job?

The Question

As we learn more and more about the way the human mind really works, how can we apply this knowledge to help us deal with the world of information super-abundance into which we are emerging?

Sponsor Argent LLP

Ipsos MORI
3 Thomas More Square
London, E1W 1YW


David Gurteen Winn Wednesday : April 2017

David Gurteen Winn Wednesday Knowledge Café April 2017

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If you are interested in Knowledge Management, the Knowledge Café or the role of conversation in organizational life then you my be interested in this online book I am writing on Conversational Leadership
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