Celebritizing Yourself is about branding yourself as an expert. Yes, to become a celebrity is no easy feat, but in today’s world, it is easier than ever. Thanks to the popularity of talk show formats on radio and major network TV, the highly specialized programming on Cable TV, the explosion of internet shows and online PR and marketing, the countless newsletters and industry conventions and about a bazillion speaking groups all seeking a strong, interesting topic for their next seminar, keynote, or sponsorship, there are more ways to become a celebrity than there are, well, celebrities!
Anyone – in any business – can become a celebrity following my proven 3-Step Method. Anyone from the homeless to the candy shop clerk to the housewife to the professor to the entrepreneur to the CEO can become a celebrity -- they already have! To celebritize oneself is not merely to gain fame or fortune. It’s to share one’s life experiences with other who may be in search of, and in need of, your wisdom. That’s the guiding philosophy for becoming a celebrity.
Video: Gurteen Mini-interview with Valarie Walters
Gurteen Mini-interview with Valarie Walters of the National Gas Company of Trinidad and Tobago on how they run the Knowledge Cafe. Shot at KM World & Intranets, San Jose, November 2007.
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