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Past Event

Business Strategy for the Professional Academic

 



Event Type

Training course

Organizer

PraxisUnico 

Event Link

http://www.praxiscourses.org.uk/courses/course.asp ... 

Dates

05 Apr - 23 May 2012

Venue

Moller Centre

Location

Cambridge, United Kingdom

VIEW

Events

Academics are increasingly being expected to demonstrate the impact of their research and engage with business and external agencies. They need strategies to help realise the potential of their research for major social or economic benefit.

This short course provides essential frameworks and strategies for articulating and amplifying the impact of research outputs. The course is based around real case studies and situations drawn from a wide variety of disciplines and industries. It covers a similarly broad range of ‘impacts’, from social and collaborative models through to new ‘for-profit spin-outs’. The sessions are highly interactive – with an emphasis on helping academics to apply innovation frameworks and business strategies within their own context.

The course is designed and led by experienced knowledge transfer professionals who have worked with hundreds of academics in different universities over several decades.

Topics covered:

-Intellectual Property, business models and commercial strategy
-Understanding users, customers, investors, collaborators
-Selling your ideas to businesses
-The non-linear lifecycle of a knowledge transfer project
-Structuring and negotiating research and commercial relationships.

Who should attend?

This course is recommended for academics only. If you’re interested in attending but are not an academic please contact us to discuss other options.

Registered Technology Transfer Professional (RTTP) Status

Demonstrate your dedication and expertise in the academic technology transfer profession by becoming a Registered Technology Transfer Professional (RTTP). All PraxisUnico training courses are eligible for continuing education (CE) credits, which support your registration application. For more information about the registration process and requirements, visit the Alliance of Technology Transfer Professionals website at www.attp.info. ATTP recognises 10 CE credits for this course.


Video: Podcasting in Plain English



Podcasting in Plain English

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Thursday 30 March 2017
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