The web today is no longer static and largely advertorial, but dynamic, interactive and more useful. Sharing ideas and information in a light, flexible framework enables dynamic collaboration between individuals and teams, and it is this "usefulness" to the business that this conference explores.
Social Tools are changing the way we do business: FaceBook is no longer just for individuals outside of work, but is arguably becoming the connection site of choice for making inter- and intra-organisational connections; major law firms encourage their employees to blog; wikis are often far more powerful and useful than standard resources and have replaced intranets in many instances as invaluable sources of information and communication throughout the enterprise. RSS Feeds, Instant Messaging, tools for tagging, photo-sharing and social sites make communications easier and more effective and all can deliver greater involvement and transparency.
Originators become real, human and influential, and for the new generation of techno-savvy professionals, the opportunities and applications are unbounded.
This conference presents new viewpoints and case studies explaining the value, application and (sometimes) the downside of social tools in a business context. It looks beyond the "why" of Enterprise 2.0 to explain the "how", giving all participants a true learning experience.
Flickr Slideshow: Social Tools Knowledge Cafe, February 2007
Photo slideshow of London Knowledge Cafe, March 2007
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