Social Tools for Business Use

Web 2.0 to Enterprise 2.0 New Developments and Evolution

Event Type	Conference
Organizer	UNICOM Seminars
Event Link	http://www.unicom.co.uk/socialtools
Dates	11 - 12 Jul 2007
Location	London, United Kingdom
Who can Attend	Public
David Gurteen	Chairing
Categories	Social Networking
People	David Gurteen, Lee Bryant
Attachments	Brochure: Unicom Social Tools for Business, July 2007 (513,906 bytes)
Other	Events

The adoption of social software / Web 2.0 ideas by large organisations has begun, and it is going to be a game changing development. Many are leveraging the benefits of social software to address immediate business issues, rather than just for the novelty factor. Understanding Blogs, Wikis, Really Simple Syndication (RSS), Virtual Worlds etc., is essential in today’s rapidly evolving business landscape.

Web 2.0 has been defined as any web site that provides value through the actions of its users, and as such includes Blogs, Wikis and other forms of collaborative or social tools. Blogs can bring great involvement and transparency when used in an organisational context. The originator becomes real, human and influential, while the new, participatory culture gives power to the users and draws them in to taking ownership of the published material.

Games, MMOs (Massively Multiplayer Online Games) and Virtual Worlds (e.g. SecondLife) are now receiving great media attention and organisations are seriously investigating their corporate and commercial possibilities.

This conference looks at the new technologies in a business setting, with overview presentations and case studies. The main focus will be on internal and external communications for the enterprise, with a strong emphasis on the practical aspects, making this conference a must for any organisation that doesn’t want to fall behind its competitors.

· Discover how Blogs and WIKIs change the traditional models of managing knowledge and how they can support purposeful social networks
· Explore the use of podcasting and RSS feeds to target customers with clearly defined interests
· Find out why IBM and other organisations are investing time and money in Virtual Worlds
· Learn how to plan a strategy for encouraging use of social software in business
· Hear how to protect your legal rights and your reputation within blogging and other social media
· Learn from the practices of those who are achieving real business success using social network tools

This is the third UNICOM conference on this topic. Organisations that attended UNICOM’s earlier Social Tools conferences include:
Allianz Cornhill; Atkins; BDO Stoy Hayward; British Nuclear Group; BT; Ernst & Young; Highways Agency; IdeA; Leeds City Council; London Borough of Camden; London Borough of Lambeth; NHS; Norwich Union Insurance; Open University; Qualifications and Curriculum Authority; Registers of Scotland; Royal Mail; SAS Institute; Telegraph Business Club; Unilever.

David Gurteen's comments: This will be the third Unicom Social Tools Conference that I have chaired in the last year. The last two conferences were tremendous events and I expect this one to be the same.

Video: Knowledge Cafe - Speed Networking

Speed Networking at a Gurteen Knowledge Cafe, February 2007. This was taken at the start of the Social Tools Debate at the end of day one of the UNICOM Social Tools in Business conference.

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David Gurteen

Giving a talk at the Graduate School of Bangkok University, January 2008.

I help people to share their knowledge; to learn from each other; to innovate and to work together effectively to make a difference!

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Saturday 17 May 2008
07:15 AM GDT