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| The Gurteen Knowledge Website |
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KM Product
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An Introduction to KM by Jerry Ash |
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Try the Internet. Go ahead—try it! Put in the keywords “Introduction to Knowledge Management.” Hooray -- 17,200,000 responses in 24 seconds. Much of it for free! Start reading, and reading and reading. Chances are you won’t find one document that contains the whole, up-to-date KM story (covering overview, purpose, technology, culture, networks, corporate and personal KM) in just 3,000 words of plain, motivational language tailored to the mission of your organization and the needs of your audience. Cut to the chase Jerry Ash, special correspondent and KM analyst for Inside Knowledge (formerly Knowledge Management) magazine has written a series of six 500-word essays that can be tailored to your purpose and published in tandem or together -- as a paper or as a series in your company publication. They are not journalistic articles meant for a general audience, though journalistically written; they are consulting tools to help you introduce or reinforce KM with key people in your organization. Most importantly, they are based on the credibility of the collective thinking of hundreds of top KM gurus and practitioners during the evolution of KM over the past 10 years. Jerry Ash is founder of the Association of Knowledgework (AOK), host to the highly acclaimed STAR Series Dialogues which have been moderated by world-renowned KM icons each month for more than four years. Excerpts “The importance of knowledge as a resource is nothing new, particularly in an industry like (NAME OF COMPANY) which relies heavily on research and innovation. Yet, knowledge management (KM) has the attention of business thought leaders as never before. KM is not a fad and it won’t disappear as long as knowledge matters and it matters now more than ever.” “Tying KM to critical success factors is as simple as connecting it to the company’s strategic plan or goals and objectives of divisions, departments, units, work groups or projects. KM then enhances both the corporate mission and the value of people who help carry out that mission.” “Although technology is often mistakenly characterized as a KM delivery system, it can be given credit for inspiring the move toward knowledge management (KM) and it remains KM’s most important support system.” “In the best KM model, managers are valued not because they are in control or know more than their staffs, but because they can quickly communicate the things they do know and get staff to do the same with each other. Modern-day leaders build environments of trust and mutual respect where creative contribution is the norm.” “Knowledge is personal. Direct management of knowledge can only be practiced by those who have the knowledge. Just as it is imperative that companies learn to facilitate KM, it is critical that individuals discover how to manage their own knowledge better.” “Human networks were planned as the final installment of this series because networks are where the five standards of KM practice merge -- purpose, technology, company, people and networks. The missions of CoPs are to improve competitiveness, innovation and productivity; provide safe and rewarding places for open knowledge sharing; act as effective user groups to improve technology as an essential KM support system, and work in partnership with a company that enables collaboration.” Get more To review the complete six-part series, please email  Jerry Ash and include the following information:
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