In this book Dr Edward de Bono puts forward a direct challenge to what he calls the rock logic of Western thinking. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring.
He believes that this thinking is not creative and thus cannot help us solve our problems and create a better future.
Instead of rock logic he proposes the water logic of perception. He believes this to be the key to more constructive thinking and the serious creativity of design.
David Gurteen's comments: In my opinion one of de Bono's best books and there are a lot of them!
Video: Ken Robinson: Creativity in education
Sir Ken Robinson is an influential advocate for the importance of creativity in education. He makes an entertaining (and profoundly moving) case for overhauling our education system. [Recorded February, 2006 in Monterey, CA] (20 mins)
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Humour is by far the most significant behaviour of the human mind.
You may find this surprising. If humour is so significant, why has it been so neglected by traditional philosophers, psychologists and information scientists?
Why humour is so significant and why it has been so neglected by traditional thinkers together form the key to this book.
Humour tells us more about how the brain works as mind, than does any other behaviour of the mind - including reason. It indicates that our traditional thinking methods, and our thinking about these methods, have been based on the wrong model of information system. It tells us something about perception which we have traditionally neglected in favour of logic. It tells us directly about the possibility of changes in perception. It shows us that these changes can be followed by instant changes in emotion - something that can never be achieved by logic.
If you are setting out to work in a new field you should thoroughly research that field. Right? Wrong! The traditional view is that you should read all that you can in order to get the base of existing knowledge and then move forward from this. There is a flaw in this argument and it is a flaw in the scientific method. We do not just get knowledge, we get knowledge packaged up as concepts and perceptions. ... Together these concepts and perceptions give what Thomas Kuhn called paradigms.