Gurteen Knowledge Workshop

Building Knowledge-Based Relationships: The Key Source of Value in the Network Economy

A Gurteen Knowledge Workshop with Ross Dawson

This workshop is over.
A one-day workshop presented by Gurteen Knowledge and Bizmedia

8th June 2004, Novotel London West, Hammersmith, London, UK

In our intensely connected global economy, where products and services are readily replicated and often sourced globally, a dominant and increasing proportion of the value resides in "knowledge-based" relationships.

Companies must lead their high-value clients into partner relationships by building effective organisation-wide relationships based on rich communication and effective knowledge transfer and co-creation.

Customer-focused organisations, including government agencies, have to gather and apply deep customer knowledge to make service compelling and relevant, and to drive innovation.

Organisations need to select and manage their outsourcing and alliances based on an understanding of how value is created, and where valuable knowledge resides in the relationship.

The emergence of powerful collaborative technologies is helping to create change and open up compelling new opportunities, both in building effective collaboration across divisions and departments, and creating more value with customers and external partners.

However personal, professional, and organisational relationships are ultimately about people. Developing rich, trust-based relationships and networks is the key source of value in the emerging economy.

This highly participatory workshop will help professionals with responsibilities for knowledge, sales, marketing, suppliers, strategy, information and technology to create success for themselves and their organisations.

KEY THEMES

Enhancing high-value client relationships
Managing knowledge in outsourcing and alliances
Gathering and applying customer knowledge
Increasing trust and value in personal networks in a connected world
Linking relationship development to organisational strategy and positioning
Integrating knowledge initiatives into organisational relationships
Implementing collaborative technologies in external relationships

BENEFITS

Participants in this highly interactive seminar will explore and learn how to:

Build deeper, higher-value relationships with clients, partners and suppliers
Create lock-in and generate new revenue and service opportunities
Enhance valuable knowledge transfer from outside the firm
Gather and apply deep customer knowledge in providing customised information and service delivery
Link internal knowledge initiatives with key organisational relationships
Demonstrate the value of knowledge management by linking it to value creation and core strategy
Develop effective personal networks based on trust and knowledge sharing
Create the future of knowledge-based relationships, including distributed value creation and virtualised organisations

AGENDA

Morning

Understanding knowledge-based relationships
Defining the organisation’s most important relationships
Enhancing organisational relationship capabilities
Developing high-value client and partner relationships
Trust building exercises and processes

Afternoon

Enhancing knowledge flows with outsourcing, alliances, and partners
Gathering and applying customer knowledge
Enhancing personal networks for effective knowledge sharing
Linking knowledge initiatives to key relationships and core strategy
Taking action to prepare for the future of relationships and networks

The workshop will be highly interactive and participatory, including exercises, case studies, and structured discussion so delegates can adapt material to their own situations, and benefit from the experience of other participants.

THE FACILITATOR

Developing Knowledge-Based Client Relationships by Ross Dawson

Ross Dawson is the Founder and Chief Executive Officer of Advanced Human Technologies

, an international consulting firm that helps organisations develop strategy and client relationships in the connected economy.

He is author of Living Networks

and Developing Knowledge-Based Client Relationships: The Future of Professional Services

, as well as more than 50 articles on international business.

He is also a keynote speaker, workshop presenter, and strategy facilitator. His media appearances include CNN, Bloomberg TV, SkyNews, European Business Network, and Channel News Asia.

Prior to founding Advanced Human Technologies in 1996, Dawson worked in a variety of senior positions in London, Tokyo, and Sydney, most recently as Global Director, Capital Markets, at Thomson Financial. He speaks five languages.

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David Gurteen's comments: This is one hell of an inspirational speech from Steve Jobs!

Media Information:

Saturday 11 February 2012
04:12 AM GMT