The One Minute Pitch: Making Concepts and Ideas work

People	Jon Thorne
Categories	Knowledge Management; Ideas
Location	United Kingdom, London

Do you have difficulty selling your new knowledge management initiatives to senior management?

This first in a series of all new Learning Events, based on the Knowledge Café format, will enable people to learn by creating conversations around solving a particular problem or challenge. The One-Minute Pitch: Making Concepts Work, will be coached by Jon Thorne, a knowledge management devotee who has spent three years learning how to get senior management to buy into concepts behind a new Matrix Management Method. This enables managers to manage people without having ‘one to one’ accountability.

Working in small teams, you will together focus on solving this particular problem, leaving the workshop with the ability to turn your concepts into action in the workplace using the ‘One-Minute Pitch’.

The Challenge
If senior managers are to support a new knowledge management initiative they need to see:

• The possibilities open to them if they support the initiative; and
• That there is a way of achieving these possibilities through a series of small controlled steps

• Not enough time. Managers are spending all their time and energy delivering their targets and rarely have any time or energy left to explore alternatives
• Managers are rarely experts in the concepts behind knowledge management

The first statement requires the senior manager to know what a community of practice is before they can decide. The second focuses on what they should be able to see as a result of having a successful community of practice. Managers do not need to know what a community of practice is. The second statement allows senior managers to see the possibility of supporting your initiative in less than a minute without having to learn anything new.

The focus on what is delivered needs to be extended into the project plan where there should be a measurable statement of what will be in place so that any manager will be able to know it has been completed with clear undisputed cost/benefits.

Learning by Doing
This learning event will take a complex problem that many large global companies are facing today and coach people split into teams to each create:

• The one minute “what” pitch; and
• An implementation plan that will allow managers to control costs and measure cost / benefits.

• Attendance at the event
• 3 course lunch
• Morning and afternoon refreshments

To register by mail/fax - please download the PDF version of the registration form.

• Adobe® Acrobat Reader is needed to view and print PDF files.
• Fax your completed form to +44 (0) 118 960 2821
• Mail your completed form to:
  Conference Registration
  Bizmedia Ltd
  Royal Station Court
  Station Road
  Twyford
  Reading
  Berkshire RG10 9NF

Accommodation
Call the Novotel London West on +44 (0)208 741 1555 and ask for Group Reservations.

Please note that all accommodation bookings must be made directly with Group Reservations at the Novotel London West stating that you are attending the Gurteen Learning Event. This will ensure you receive the special delegate accommodation rate.

Flickr Slideshow: Jakarta visit and workshop, April 2006

Photo slideshow of my visit and KM workshop in Jakarta, April 2006.

Media Information:

The Gurteen Knowledge Search Engine is a customised Google search engine that searches over 800 KM related websites and weblogs.   Web gurteen.com